Your Client-Side Advocate

Finally, someone on YOUR side in marketing and website meetings

The Wingman Service for Treatment Center Owners

Tired of nodding along when your agency talks about “CTR optimization” and “schema markup”? Wondering if you’re actually getting what you’re paying for—or just getting played?

We sit in your meetings with web developers, ad agencies, and SEO companies to verify you’re getting real results, not just impressive-sounding jargon.

GET YOUR WINGMAN

Here’s What We Actually Do:

We Join Your Vendor Calls

Hop on Zoom with your current agency, web developer, or marketing team. Listen. Ask the questions you don’t know to ask.

We Translate the BS

Convert confusing tech-speak into plain English. “Here’s what they’re actually saying, and here’s whether it matters.”

We Verify the Work

Check if what they promised is what they delivered. Review analytics, ad accounts, and website performance with a trained eye.

We Protect Your Budget

Identify where you’re overpaying, what’s actually working, and what’s just wasting money.

We Keep You Compliant

Make sure everything meets healthcare advertising regulations—because your agency might not even know the rules.

This Service Is Perfect If You:

✓ Feel like your agency is speaking a foreign language
✓ Suspect you’re not getting your money’s worth
✓ Don’t know what questions to ask in vendor meetings
✓ Want someone technical on your side during negotiations
✓ Need compliance verification for your ads and website
✓ Are interviewing new agencies and want expert input
✓ Have a gut feeling something’s off but can’t prove it

What Makes Us Different:

We’re Not Your Vendor—We’re Your Advocate

No conflict of interest. We don’t sell you services afterward. We just tell you the truth.

We Know Treatment Center Marketing

Not just generic digital marketing—we understand HIPAA and LegitScript compliance, 42 CFR Part 2, Google’s Ads systems, patient acquisition costs, and much more. (What actually works for facilities like yours.)

We Speak Both Languages

Fluent in “agency jargon” and “treatment center owner.” We bridge the gap so you can make informed decisions.

We’ve Seen It All

After 20+ years working with treatment centers and dozens of vendors/agencies, we know every trick, every shortcut, and every red flag.

How It Works:

Step 1: Tell Us What’s Happening

Quick call to understand your situation, who your vendors are, and what you need verified.

Step 2: We Prep

Review your current contracts, analytics access, and recent communications. Come prepared with the right questions.

Step 3: We Join Your Meeting

Sit in as your “Client-Side Advocate” or “Brand Safety Advisor.” Ask questions. Take notes. Keep things professional.

Step 4: You Get the Truth

Private debrief after the call: what’s real, what’s fluff, what needs to change, and what to do next.

Real Scenarios We Handle:

“My agency says we need to spend $10K/month on SEO. Is that real or inflated?”
We’ll verify if that budget is justified or if you’re subsidizing their overhead.

“My web developer says the site rebuild will take 6 months. Is that normal?”
We’ll tell you if that’s reasonable or if they’re stretching the timeline.

“My ads guy keeps talking about ‘impression share’ and ‘quality score.’ What does that actually mean for my census?”
We translate metrics into what matters: cost per admission and patient quality.

“I’m interviewing three agencies. Which one is full of it?”
We sit in on pitches and tell you who’s being realistic vs. who’s overselling.

“My current agency is defensive when I ask questions. Am I being unreasonable?”
We’ll tell you if your concerns are valid or if you’re micromanaging.

What’s This Actually Worth?

Let’s do the math on what bad marketing costs you:

Monthly ad spend being wasted: $2,000 (conservative 20% waste rate)
Annual loss from waste: $24,000
Cost of one LegitScript violation: $50,000+ in lost ad access and revenue
Cost of hiring the wrong agency: $30,000+ in sunk costs, rebuilds, and lost opportunity
Cost of a compliance mistake: Your entire Google Ads account suspended

Your Client-Side Advocate investment: $697 – $2,997/month

Treatment centers typically spend $60,000-$600,000 annually on digital marketing. If we prevent just one wasted month of spending or catch one compliance issue before it becomes a problem, we’ve paid for ourselves many times over.

What This Costs:

Single Meeting Review

$697 per meeting

We join one vendor meeting
Pre-meeting prep and contract review
Post-meeting debrief call
Written “Truth Report” with action items

Perfect for: One-time vendor audits, contract renewals, or when something feels off.

Essential Wingman

$1,497/month

Join up to 2 vendor meetings per month
Email support (24-hour response time)
Monthly “Red Flags” report
Quarterly compliance spot-check

Perfect for: Single-agency oversight or smaller facilities with straightforward marketing.

Full-Time Wingman

$2,997/month

Join up to 4 vendor meetings per month
Priority email/text support (same-day response)
Contract review and negotiation assistance
Monthly compliance audit
Quarterly “Marketing Health” deep-dive report
Annual vendor performance benchmarking

Perfect for: Multi-vendor oversight, active marketing expansion, or facilities with complex digital presence.

Agency Selection Package

$3,500 (One-Time)

Review 3-5 agency proposals and contracts
Join all finalist pitch meetings
Side-by-side comparison report with compliance assessment
Contract negotiation support
30-day post-hire check-in meeting

Perfect for: When you’re hiring a new agency and can’t afford to choose wrong.

Common Questions:

Won’t this make my agency defensive or angry?
We position ourselves as your Client-Side Advocate or Brand Safety Advisor—totally normal to have one. Most agencies actually appreciate working with informed clients. If they get defensive? That’s a red flag.

Can you join meetings with ANY vendor?
Yep. Web developers, SEO agencies, PPC managers, CRM companies, LegitScript consultants—whoever is handling your digital marketing or compliance.

What if I don’t have regular vendor meetings?
We can also do one-time audits or reviews without live calls. Or help you schedule check-ins with your vendors (which you should be having anyway).

Do you ever tell clients their agency is doing a good job?
Absolutely. When someone’s doing solid work, we say so. We’re not here to create problems—we’re here to identify them and verify good work.

Can this lead to you taking over the work?
Only if you want us to. Our goal is verification and advocacy, not upselling. We’re happy to just be your ongoing advisor. Most clients keep both their agency AND their wingman.

What if my agency refuses to let you join calls?
Major red flag. Any legitimate agency should be comfortable with client advisors. If they refuse, we’ll help you understand why and what to do next.

You Deserve to Know What You’re Paying For

Stop feeling lost in vendor meetings.
Stop wondering if you’re being taken advantage of.
Stop paying for “marketing” you can’t verify.

Get someone technical, experienced, and 100% on your side.

[Download: Questions to Ask Your Agency]