Blog

  • Updated Google Ads Trademark Policy – Video meet via NAATP

    Updated Google Ads Trademark Policy – Video meet via NAATP

    Enjoyed a zoom meeting with others via the National Association of Addiction Treatment Poviders, a video conference meetup. Interesting to see Google ads being a bit responsive to some of the issues that have been plaguing many rehabs and others in highly competitive adwords situations.

    While I am glad that Google is taking it seriously and creating new rules that can be used to stop some of your competing treatment centers from abusing your brand name in some advertising – I already see how the new rules fall short.

    Although I am hopeful that the gravity of this issue is extended beyond ads and into the trademark dissolution, brand confusion, and outright fraud against the consumers that some web sites are employing via organic top search results and some of the google ads / PPC campaigns.

    Still it was good news to find that a new terms policy along with reporting and removal policy are happening – so we will now be able to report ads that are using a our brand in banned ways.

    This may put a stop to a good chunk of the abusive ads that are trying to steal business using others’ brand names. I do not believe this will stop 100% of these issues, especially since I can see some ads going outside the new policy anyway.

    I’m still hoping that Google and perhaps the FTC gets more involved and fixes more of this issue.

    I also imagine some nefarious ad managers could agency hop with using the thousands of small agencies around the world – I brought this up during the QnA part of the video meeting.

    I was still happy attend this meeting and glad to hear the progress. I could tell that John McGhee of WebConsuls Design and Digital Marketing agency was quite familiar with this problem, cares about it a lot, and has been an advocate for addressing this issue with Google.

    Kudos to those who are trying to make the online world a better place. It’s something I strive to do everyday. Now if I can find those old screen shots of the organic search results issue with some places adding a ‘who answers this call’ note – and some not – of course both issues not understood by most internet searchers I believe.

  • Smart Digital Advertising Strategies for Addiction Recovery/Rehab Facilities: Reaching Out to Those in Need

    Smart Digital Advertising Strategies for Addiction Recovery/Rehab Facilities: Reaching Out to Those in Need

    In the digital era, effective advertising strategies are essential for addiction recovery and rehab facilities to connect with individuals struggling with substance abuse and provide them with the necessary support. With the prevalence of the internet and digital platforms, implementing targeted and engaging digital advertising campaigns plays a crucial role in outreach efforts. In this blog post, we will explore smart digital advertising strategies that can help addiction recovery/rehab facilities effectively promote their services and assist individuals on their journey to recovery.

    1. Search Engine Marketing (SEM) and Search Engine Optimization (SEO):

    Implementing SEM and SEO strategies can significantly enhance the visibility of addiction recovery/rehab facilities in online searches. By optimizing website content with relevant keywords and phrases, rehab facilities can improve their organic search rankings, ensuring they appear prominently in search engine results pages. Additionally, utilizing paid search advertisements through platforms like Google AdWords allows rehab facilities to target specific keywords and geographic locations, reaching individuals actively seeking addiction treatment.

    1. Social Media Advertising:

    Social media platforms offer tremendous opportunities for targeted advertising. Establishing a presence on platforms like Facebook, Instagram, and Twitter enables rehab facilities to engage with a wide audience and reach individuals who may be in need of addiction recovery services. Platforms like Facebook provide advanced targeting options, allowing facilities to tailor their advertisements based on demographics, interests, and behaviors. Compelling content, including success stories, educational resources, and engaging visuals, can effectively capture the attention of individuals seeking addiction recovery support.

    1. Content Marketing and Blogging:

    Creating informative and relevant content through blogging and content marketing establishes rehab facilities as trusted sources of information and support. By publishing articles, blog posts, and resources that address common questions, concerns, and misconceptions about addiction recovery, rehab facilities can attract individuals seeking knowledge and guidance. Incorporating search engine optimization techniques into content creation ensures that the information reaches a wider audience and supports the facility’s digital advertising efforts.

    1. Video Marketing:

    Video marketing has gained immense popularity in recent years, offering a powerful and engaging medium to connect with potential clients. Creating informative and empathetic videos that highlight the facility’s treatment approach, success stories, testimonials, and resources can effectively communicate the mission and value of addiction recovery/rehab services. These videos can be shared across various platforms, including the facility’s website, social media channels, and video-sharing platforms like YouTube, reaching a broad audience and fostering emotional connections.

    Conclusion:

    Smart digital advertising strategies are crucial for promoting addiction recovery/rehab facilities and reaching individuals in need of support. By leveraging the power of search engines, social media platforms, content marketing, and video marketing, these facilities can effectively connect with those struggling with substance abuse and provide them with the hope and assistance they require. Utilizing these strategies in a targeted and compassionate manner will not only increase visibility but also foster trust, support, and ultimately guide individuals on their path to recovery.

    References:

    1. https://www.searchenginejournal.com/sem-for-rehab-centers/251201/
    2. https://sproutsocial.com/insights/social-media-for-rehab-centers/
    3. https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/
    4. https://www.searchenginejournal.com/seo-guide/
    5. success image licensed via pexels / Greg Altman https://www.pexels.com/@geralt/

  • Most new patients are choosing within top 10 search results

    Everyday your addiction treatment center is not in the top 10 position for these keywords you are missing out on those new patients. By creating great content, perfecting your websites code, and building powerful backlinks to your website we are able to achieve the SERPs you need in order to get new patients.

  • Better PPC – eliminate waste, increase ROAS

    PPC is often times quite complex, and there are those who profit from it – often at the expense of the business that depends on pay per click advertising to reach new patients.

    We’ve seen all sorts of wasteful ad spend via PPC – sometimes it’s because google’s ads system is complicated and makes it difficult to do simple things. Sometimes it’s because the incentives are mis-aligned and it actually benefits the ads managers for the budget to have a high burn rate. Sometimes it’s simple neglect. We’ve seen hundreds of thousands of dollars wasted on bad clicks with google ads, and we’ve helped dozens reign it in.

    count money save money

    It’s shocking that google (and others) makes some things so hard to do. We are also shocked how often ads mangers just let the algorithms run wild and don’t care about wasted ad spend.

    Sometimes having a high marketing burn rate is part of the overall branding strategy – and sometimes it is important to be super aggressive pay top dollar for all the clicks are that are remotely possible to get a customer. Often times we find that even when you place certain limits like time of day or location / geofencing – someone needs to take a closer look at exact intent and stop the bleed of wasteful pay per click keywords and phrases to prevent these mistakes recurring month after month year after year.

    We think this is important, it’s not easy, and yet it something we do to add value, contact us to have us take a look at your ads situation and see if we can manage it better to decrease waste and increase your ROAS this month.