Stop Wasting Ad Spend. Start Getting More Patient Calls.
Most healthcare PPC campaigns are hemorrhaging money on irrelevant clicks while your competitors capture the patients you should be getting. With over a decade of healthcare advertising experience, we know exactly how to eliminate waste, increase patient inquiries, and deliver the ROI your facility needs to grow.
Our healthcare advertising expertise turns wasted ad budgets into patient phone calls.
The Hidden Money Drains in Healthcare PPC
Thousands in Wasted Clicks Every Month
We regularly audit PPC accounts that are burning through budgets on:
- Irrelevant searches like “rehab jobs,” “addiction counselor salary,” “treatment center reviews”
- Poor keyword matching that triggers ads for wrong searches
- Click fraud from competitors and bots
- Non-qualified traffic that looks good in reports but doesn’t lead to admissions
Non-Compliant Campaigns That Get Shut Down
Healthcare advertising has strict rules that generic agencies don’t understand:
- Google’s healthcare advertising policies
- HIPAA compliance in tracking and targeting
- State-specific regulations for addiction treatment advertising
- Platform-specific healthcare restrictions
One policy violation can shut down your entire campaign overnight.
Our Proven Healthcare PPC Approach
Waste Elimination First
Before we optimize for growth, we stop the bleeding by:
- Advanced negative keyword implementation using our decade of healthcare data
- Click fraud detection and prevention to protect your budget
- Precise location targeting only areas you actually serve
- Search term analysis to eliminate money-wasting triggers
High-Intent Keyword Mastery
We focus on keywords that actually drive admissions:
- Treatment-specific terms that indicate readiness for care
- Insurance-related searches showing ability to pay
- Urgency indicators showing immediate need for services
We have over 10 years of A/B testing data showing which keywords convert and which waste money.
Compliance-First Campaign Structure
Every campaign is built with healthcare regulations in mind:
- HIPAA-compliant tracking and conversion measurement
- Google healthcare policy adherence to prevent disapprovals
- LegitScript compliance requirements for addiction treatment centers
- Platform-specific healthcare guidelines for each advertising channel
Our Multi-Platform Advertising Strategy
Google Ads
- High-intent search campaigns targeting patients ready for treatment
- Location-based targeting for your specific service areas
- Mobile-optimized campaigns for crisis-moment searches
Microsoft Advertising (Bing)
- Lower competition often means better ROI than Google
- Older demographics that may prefer Bing search
- Cost-effective alternative to supplement Google campaigns
Facebook & Instagram Ads
- Precise demographic targeting reaching both patients and family members
- Local awareness campaigns to build facility recognition in your community
- Wider audience reach to capture patients who may not actively search yet
- Family member targeting who often initiate treatment conversations
Video Advertising Campaigns
- Highly effective format with 3x higher engagement than static ads
- YouTube advertising reaching patients researching treatment options
- Social media video campaigns that build trust and credibility
- Mobile-first video content optimized for smartphone viewing
Emerging Platforms
We test and implement campaigns on platforms where they align with your target market:
- TikTok advertising for younger demographics
- LinkedIn campaigns for professional referrals and B2B outreach
- Platform-specific strategies based on your patient demographics
Advanced Campaign Optimization
Negative Keyword Mastery
We employ sophisticated negative keyword strategies using our proprietary lists developed over 10+ years:
- Pre-built negative keyword lists for healthcare campaigns
- Industry-specific exclusions (job searches, educational content, etc.)
- Continuous optimization based on search term analysis
- Fraud prevention keywords to block malicious clicks
Landing Page Alignment
- Ad-to-landing page message matching for better results
- Mobile-optimized landing experiences for smartphone users
- Patient-focused page design specifically for healthcare
Bid Strategy Optimization
- Smart bidding implementation using healthcare-specific goals
- Budget allocation based on performance and ROI data
- Device and location bid adjustments for maximum efficiency
Transparent Pricing & Accountability
Results-Focused Pricing
Our pricing is structured to align our success with yours:
- Transparent reporting showing exactly where your money goes
- No long-term contracts because good results speak for themselves
- ROI-focused metrics tracking admissions, not just clicks
What’s Included
- Complete campaign setup with healthcare compliance built-in
- Ongoing optimization with continuous waste elimination
- Monthly performance reporting with actionable insights
- Direct access to experienced healthcare PPC specialists
Additional Investment Considerations
- Onboarding fees may apply for complex account setups
- Platform-specific requirements (minimum ad spends, etc.)
- LegitScript certification required for addiction treatment centers
Real Results from SUD Treatment PPC
30-Bed Treatment Facility
- Challenge: $15,000/month ad spend with poor ROI
- Solution: Campaign restructure with waste elimination focus
- Results: 60% reduction in cost-per-admission, 200% increase in qualified leads
Outpatient Treatment Network
- Challenge: Competing with large facilities on limited budget
- Solution: Strategic keyword targeting with local focus
- Results: 85% increase in admissions while reducing monthly ad spend by 30%
Specialized Treatment Program
- Challenge: Reaching niche patient population efficiently
- Solution: Multi-platform approach with precise targeting
- Results: 300% increase in program-specific inquiries within 6 months
Common PPC Mistakes We Fix
Budget Hemorrhaging Issues:
- Broad match keywords triggering irrelevant searches
- No negative keyword strategy allowing waste to continue
- Poor geographic targeting reaching people you can’t serve
- Click fraud vulnerability draining budgets without value
Compliance Problems:
- Policy violations that get campaigns disapproved
- Tracking issues that violate HIPAA requirements
- Non-compliant ad copy that triggers platform restrictions
- Improper targeting that violates healthcare advertising rules
Conversion Problems:
- Misaligned landing pages that don’t match ad messaging
- Mobile-unfriendly experiences losing smartphone users
- Poor call-to-action strategy that doesn’t drive phone calls
- Weak trust signals that don’t build confidence in healthcare context
Healthcare PPC Packages
PPC Audit & Strategy
Perfect for facilities wanting to understand their current campaign performance
- Comprehensive account audit identifying waste and opportunities
- Detailed optimization roadmap with priority recommendations
- Competitive analysis showing how you compare to local facilities
- Implementation guidance for internal teams
Complete PPC Management
Full-service management for facilities ready to maximize their advertising ROI
- Campaign setup and optimization across all relevant platforms
- Ongoing waste elimination and performance improvement
- Monthly reporting and strategy calls with your dedicated specialist
- Continuous testing and refinement to improve results
Multi-Platform Advertising
Comprehensive approach for facilities wanting maximum market coverage
- Google, Microsoft, and social media campaigns managed cohesively
- Cross-platform optimization for maximum efficiency
- Advanced tracking and attribution across all channels
- Strategic budget allocation based on platform performance
Ready to Stop Wasting Money on Ineffective Ads?
Every day your PPC campaigns aren’t optimized, you’re paying for clicks that should be going to your competitors while missing the patients who actually need your help.
Get Started Today:
PPC Account Audit
We’ll analyze your current campaigns and show you exactly where money is being wasted and how to fix it.
[Request Free PPC Audit]
PPC Strategy Consultation
30-minute call with our healthcare PPC specialists to discuss your goals and current challenges.
[Schedule Strategy Call]
Emergency Campaign Review
If your campaigns are underperforming or spending too much, we can identify critical issues within 48 hours.
[Get Emergency Review]
Frequently Asked Questions
Q: What’s the minimum ad spend you work with?
A: We work with facilities spending $3,000+ per month on advertising. Smaller budgets typically don’t provide enough data for meaningful optimization.
Q: Do you require LegitScript certification?
A: Yes for Google Ads, although there may be advertising opportunities outside of the Google ecosystem, and investing in organic posts, and videos can drive new patients as well – see our social media and website optimization services.
Q: How quickly can we see improvements?
A: Waste elimination and basic optimizations often show results within 2-4 weeks. Significant performance improvements typically occur within 60-90 days.
Q: Do you work with facilities that have been banned from advertising?
A: We can help with account reinstatement, but this requires additional compliance work and may involve setup fees.
Q: Can you work with our existing campaigns?
A: Yes. We can audit and optimize existing campaigns or start fresh if the current setup is beyond repair.
Q: How do you prevent click fraud?
A: We use advanced fraud detection tools, implement sophisticated negative keyword strategies, and continuously monitor for suspicious activity patterns.
Ready to turn your advertising budget into a patient acquisition engine? Contact us today to discover how much money you’re currently wasting on ineffective PPC campaigns.
[Start Your PPC Analysis Now]