PRIVACY POLICY
Treatment Center Agency — A Subsidiary of Better Web Group Inc.
Effective Date: December 2024 | Last Updated: March 2026
Treatment Center Agency, a subsidiary of Better Web Group Inc., operates treatmentcenteragency.com and related domains (collectively “we,” “us,” or “our website”). This privacy policy explains how we collect, use, share, and protect your personal information when you visit our website or use our services. It also describes your rights regarding your data.
Note on Healthcare Marketing: Our services are directed to treatment center operators and marketing professionals — not to patients. We do not knowingly collect protected health information (PHI) as defined under HIPAA. However, if you represent a covered entity and share client or patient data with us in the course of an engagement, please contact us to establish appropriate data handling agreements.
1. Information We Collect
Automatically Collected Information
Like most websites, we automatically collect certain information when you visit our site, including:
- Browser type and version
- Operating system
- IP address and approximate geographic location
- Pages visited and time spent on each page
- Referring website or ad campaign source (UTM parameters)
- Device type and screen resolution
- Clickstream and interaction data collected via tracking technologies (see Cookies section)
Information You Provide
We collect information you voluntarily provide through contact forms, service inquiries, newsletter subscriptions, phone calls, consultations, and site audit requests. This may include:
- Name and professional title
- Email address and phone number
- Treatment center or facility name
- Website URL and marketing goals
- Business challenges, budget, or other information you share in the course of an inquiry
2. Cookies, Tracking Technologies, and Third-Party Tools
Our website uses cookies and similar tracking technologies to operate core functionality, analyze traffic, and deliver targeted advertising. Below is a summary of the categories of technologies we use and why.
| Cookie Type | Purpose | Examples |
| Essential / Functional | Required for basic site operation (login sessions, form security tokens, CMS functionality) | WordPress session cookies, CSRF tokens |
| Analytics | Measure traffic, page performance, and visitor behavior in aggregate | Google Analytics (_ga, _gid), HubSpot analytics |
| Marketing / Advertising | Track ad campaign performance; enable retargeting and personalized advertising across platforms | Meta Pixel (Facebook), Google Ads, HubSpot marketing |
| Tag Management | Container that loads and fires other tracking scripts based on rules you configure | Google Tag Manager (_gtm*) |
Cookie Consent and Opt-Out
When you first visit our site, you may be presented with a cookie consent notice. Essential cookies are necessary for the site to function and cannot be disabled. You may opt out of Analytics and Marketing cookies through our cookie settings or by following the opt-out links below:
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Meta (Facebook) ad preferences: https://www.facebook.com/adpreferences/ad_settings
- Network Advertising Initiative opt-out: https://optout.networkadvertising.org
- Digital Advertising Alliance opt-out: https://optout.aboutads.info
You can also control or delete cookies through your browser settings. Disabling cookies may affect site functionality.
Meta Pixel (Facebook Advertising)
We use the Meta Pixel (Facebook Pixel) on some pages of our website to measure the effectiveness of our advertising campaigns and to serve relevant ads to visitors on Facebook and Instagram. The Meta Pixel may collect your IP address, browser information, pages visited, and actions taken on our site (such as form submissions or button clicks), and transmit that information to Meta Platforms, Inc.
Meta may use this data in accordance with its own Data Policy (https://www.facebook.com/privacy/policy/). We do not use the Meta Pixel on pages designed for patient intake or on pages where individually identifiable health information is likely to be submitted. If you have concerns about Meta’s data practices, you can adjust your ad preferences at https://www.facebook.com/adpreferences.
HubSpot
We use HubSpot for marketing automation, contact relationship management, and analytics. HubSpot may place cookies on your device to track your interactions with our website and emails, and to connect that activity to a contact record in our CRM. If you submit a form or click a link in one of our emails, HubSpot may associate your subsequent website activity with your contact profile. HubSpot’s privacy policy is available at https://legal.hubspot.com/privacy-policy.
Google Tag Manager and Google Ads
We use Google Tag Manager (GTM) as a container to deploy and manage tracking scripts on our website, including but not limited to Google Analytics and Google Ads conversion tracking. GTM itself does not collect personal data, but the tags it fires may do so as described in this policy. Google’s privacy policy is available at https://policies.google.com/privacy.
3. How We Use Your Information
We use collected information to:
- Respond to your inquiries and provide requested services
- Conduct website audits and marketing analyses
- Send marketing communications (with your consent)
- Attribute inbound inquiries to specific ad campaigns or traffic sources
- Build and optimize retargeting audiences for advertising on Meta, Google, and similar platforms
- Score and route leads through our CRM (HubSpot)
- Improve our website, content, and service offerings
- Comply with legal obligations and protect our business interests
4. Marketing Communications
Email Marketing
With your consent, we may send you emails about our services, industry insights, and promotional offers. You can unsubscribe at any time using the unsubscribe link included in every marketing email, or by contacting us directly.
SMS / Text Messaging
If you provide your phone number and consent to receive text messages, we may send service updates, appointment reminders, and marketing communications via SMS. To opt out at any time, reply STOP to any text message. Standard message and data rates may apply.
5. Information Sharing
We do not sell, rent, or trade your personal information. However, as described above, certain tracking technologies (such as the Meta Pixel and Google Ads) transmit data to third-party advertising platforms in ways that may be considered a “share” or, under some state laws such as the California Consumer Privacy Act (CCPA/CPRA), a “sale” of personal information. California residents may opt out of this sharing as described in the Your Rights section below.
We may share your information in the following limited circumstances:
- Service providers: Vendors who help us operate our business (web hosting, email delivery, CRM, analytics). All providers are contractually bound to protect your data and use it only for specified purposes.
- Advertising platforms: Meta, Google, and similar platforms as described in the Cookies section above.
- Legal requirements: When required by law, court order, or government request, or to protect our legal rights.
- With your consent: For any other purpose, we will ask for your explicit permission.
6. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy. Our general retention schedule:
- Contact form submissions: Retained until service completion or 2 years, whichever is longer
- Email subscribers: Until you unsubscribe
- SMS contacts: Until you opt out by replying STOP
- CRM records (HubSpot): Retained for the duration of our business relationship plus 2 years
- Website analytics: Aggregated data retained indefinitely; personal identifiers purged after 26 months
- Ad platform audience data: Subject to retention policies of Meta, Google, and other platforms
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to certain exceptions
- Restriction: Request that we limit processing of your information
- Objection: Object to processing based on legitimate interests
- Portability: Request your data in a structured, machine-readable format
- Withdraw consent: Withdraw any previously given consent at any time
California Residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and sell
- Delete personal information we have collected from you (subject to exceptions)
- Opt out of the sale or sharing of your personal information, including data transmitted to advertising platforms via tracking pixels
- Non-discrimination for exercising your privacy rights
To exercise these rights or to opt out of the sale/sharing of your data, contact us using the information in the Contact section below, or email privacy@treatmentcenteragency.com with the subject line “California Privacy Request.”
8. Security
We implement reasonable technical and organizational security measures to protect your information, including:
- SSL/TLS encryption for all data transmitted to and from our website
- Secure server hosting with access controls and routine security updates
- Limited internal access to personal information on a need-to-know basis
- Regular review of our data handling practices
However, no method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
9. Third-Party Links
Our website may contain links to third-party websites, including advertising partners and industry resources. We are not responsible for the privacy practices of these external sites and encourage you to review their respective privacy policies before providing any personal information.
10. Children’s Privacy
Our services are directed to marketing and operations professionals at treatment centers and behavioral health organizations. They are not intended for, and we do not knowingly collect personal information from, individuals under the age of 18. If we learn that we have collected personal information from a minor, we will delete it promptly.
11. International Data Transfers
Your information may be processed and stored in the United States or in other countries where we or our service providers (including Meta, Google, and HubSpot) operate. By using our website and services, you consent to the transfer of your information to these locations, which may have different data protection laws than your home country.
12. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, service offerings, or applicable laws. Material changes will be communicated by posting an updated version on our website with a revised effective date. Your continued use of our website after the effective date of any update constitutes your acceptance of the revised policy.
13. Contact Information
For questions about this privacy policy, to exercise your privacy rights, or for data protection matters, please contact us:
Treatment Center Agency
A Subsidiary of Better Web Group Inc.
919 Conference Dr, Suite 4158
Goodlettsville, TN 37072
General inquiries: treatmentagency@globaladvancedmedia.com
Phone: 877-243-6908
Data protection / privacy requests: privacy@treatmentcenteragency.com
Last updated: March 2026 | Effective: December 2024