Social Media

Social Media Management for Substance Use Disorder Recovery

Social Media Solutions

Build trust and grow your substance use disorder recovery practice with HIPAA-compliant social media management and advertising
Why Social Media is Critical for Treatment Facilities

Your potential patients and their families are researching treatment options online. Here’s why your facility needs to be visible and trustworthy on social platforms

Build Trust Before Crisis

Families research facilities long before they need treatment. Consistent, educational social media presence builds familiarity and trust, making your facility the obvious choice when crisis hits.

Establish Clinical Authority

Share evidence-based treatment approaches, success stories, and expert insights. Position your clinical team as the trusted experts families turn to for guidance and treatment.

Reduce Stigma & Barriers

Humanize addiction treatment through patient success stories, staff introductions, and behind-the-scenes content. Make seeking help feel approachable rather than intimidating.

Reach Families in Crisis

When someone is searching for immediate help at 2 AM, your social media content and ads can be the bridge between desperation and hope. Be visible when it matters most.

Support Long-Term Recovery

Continue engaging alumni and families with ongoing support content, relapse prevention tips, and community connection opportunities that strengthen your treatment outcomes.

Cost-Effective Patient Acquisition

Social media delivers higher ROI than traditional marketing. Reach more families for less cost while building genuine relationships that convert to admissions.


Social Media Management

Professional content creation and community management to build your practice’s reputation and patient trust


Essential
$1,500/month
Perfect for practices establishing their social media presence

4 professionally crafted posts per month
Content calendar planning
Basic analytics and reporting
HIPAA-compliant messaging
Monthly strategy calls

Get Started


Most Popular


Growth
$2,900/month
Ideal for practices ready to scale patient acquisition

6 professionally crafted posts per month
Advanced analytics and custom reporting
Email marketing to opted-in patients
Community engagement management
Monthly strategy calls

Choose Growth


Complete
$4,200/month
Comprehensive digital patient engagement solution

8 professionally crafted posts per month
Email marketing & automated communications
Custom analytics and ROI reporting
Reputation management
Crisis communication support

Go Complete


Content Add-Ons
Video Content Creation
$700-$2,000 per video
Podcast Interview & Clips
$1,000-$2,000 per episode
Video Repurposing
$60-$150 per clip
Remote Photo/Video Shoots
$400-$1,100 per session

Strategic Advertising Across Platforms

Each social media platform reaches different audiences at different stages of their treatment journey. Here’s how we leverage each platform’s unique strengths


Facebook Advertising
Reach families researching treatment options

Detailed Targeting: Age, location, interests, and life events
Family Decision-Makers: Parents and spouses actively seeking help
Educational Content: Long-form posts and video testimonials
Support Groups: Engage with addiction recovery communities
Cost-Effective: Lower cost-per-click for healthcare content

Instagram Advertising
Connect with younger demographics and visual storytelling

Visual Impact: Showcase facility, activities, and recovery journey
Story Features: Behind-the-scenes content builds trust
Younger Audience: Reach 18-34 year-olds seeking treatment
Influencer Partnerships: Recovery advocates and alumni stories
High Engagement: Comments and DMs create personal connections

LinkedIn Advertising
Reach professionals and employee assistance programs

Professional Audience: HR managers and benefits coordinators
EAP Partnerships: Connect with employee assistance programs
Executive Outreach: Target decision-makers for family members
Thought Leadership: Position clinical staff as industry experts
B2B Opportunities: Corporate wellness and referral partnerships

Cross-Platform Strategy Benefits

Comprehensive Reach

Cover all demographics and decision-making stages from awareness to admission


Platform Optimization

Customize content format and messaging for each platform’s audience


Crisis Intervention

Reach families during urgent situations with immediate response capabilities

Social Media Advertising

Targeted ad campaigns with custom landing pages to maximize conversions and patient acquisition


Essential Ads
$2,800/month
Get started with targeted advertising

$500-$1,000 monthly ad spend
Professional ad management
Custom HIPAA-compliant landing page
Standard monthly reporting
Setup fee: $600 (one-time)

Start Advertising w Essential Ads Package


Growth Ads
$4,600/month
Scale your patient acquisition with advanced targeting

$1,000-$3,000 monthly ad spend
Professional ad management
Custom HIPAA-compliant landing page
Advanced analytics & custom reporting
A/B testing and optimization
Setup fee: $600 (one-time)

Start Advertising w Growth Ads Package


Premium Ads
$8,800/month
Maximum reach and sophisticated campaign management

$3,000-$10,000 monthly ad spend
Professional ad management
Custom HIPAA-compliant landing page
Advanced analytics & custom reporting
Multi-platform campaigns
Dedicated account management
Setup fee: $600 (one-time)

Start Advertising w Premium Ads Package


Custom Landing Page(s) Benefits

Custom landing pages paired with ads are 200% more effective than linking to your homepage:


Higher Conversion Rates
2-3x vs homepage traffic
Lower Cost-Per-Click
Improved Quality Scores
Reduced Cost-Per-Conversion
Focused messaging impact

Healthcare Social Media Expertise You Can Trust

Managing social media for addiction treatment facilities requires specialized knowledge. Here’s why we’re uniquely positioned to help you succeed while staying compliant


Healthcare-First Approach

HIPAA Expertise: Built-in compliance for all patient communications
Medical Marketing: Understand FDA, FTC, and state advertising regulations
Ethical Standards: Navigate sensitive addiction treatment messaging
Crisis Communication: Handle negative reviews and emergency situations
Professional Liability: Fully insured team with healthcare marketing experience

Compliance Protection

Legal Review Process: All content reviewed by compliance specialists
Platform Policy Expertise: Avoid ad account bans and policy violations
Documentation Standards: Maintain records for regulatory compliance
Staff Training: Educate your team on social media best practices
Risk Mitigation: Proactive monitoring and quick response protocols

Addiction Treatment Focus

Industry Knowledge: Deep understanding of treatment modalities and outcomes
Sensitive Messaging: Respectful approach to addiction and mental health topics
Family Dynamics: Content that speaks to concerned family members
Recovery Community: Authentic engagement with alumni and supporters
Clinical Credibility: Position your staff as trusted treatment experts

The Difference: Healthcare Marketing Specialists

Generic social media agencies don’t understand the unique challenges of healthcare marketing. We’ve spent years mastering the intersection of effective marketing and strict compliance requirements. Your facility’s reputation and legal standing are too important to trust to generalists.


Why Choose Our Social Media Services

HIPAA Compliance Built-In

All content, messaging, and patient communications meet healthcare privacy requirements from day one.

Patient-Focused Content

Educational, trust-building content that positions your practice as the expert choice in your community.

Proven ROI

Our strategies consistently drive patient inquiries and appointments, not just likes and follows.

Healthcare Expertise

We understand the unique challenges of marketing medical services, from compliance to patient sensitivities.
Ready to Build Trust Through Social Media?

Healthcare social media isn’t just about posting—it’s about building relationships with potential patients before they need your services. Let’s discuss which package fits your practice’s goals and budget.


Get Your Custom Proposal


⚠️ Critical Compliance Warning

Social media marketing for addiction treatment facilities is full of legal landmines. One wrong post could result in account bans, or regulatory / compliance issues.


🚫 Account Ban Risks

Facebook/Instagram ads rejected for healthcare violations
Google Ads suspension for addiction treatment policy violations
LinkedIn restrictions on healthcare advertising claims
TikTok content removal for medical misinformation

Legal Compliance Issues

HIPAA violations in patient testimonials or photos
FTC violations for unsubstantiated treatment claims
FDA warnings for unapproved treatment promotion

Learn How to Avoid These Mistakes

Don’t learn these lessons the hard way. We’re teaching a comprehensive course on compliant social media marketing for addiction treatment facilities.


“Social Media Compliance for Treatment Centers”

A step-by-step guide to building effective social media campaigns while avoiding legal pitfalls and platform violations.


Get Course Details


Don’t Risk Your Facility’s Reputation

Read our comprehensive blog post outlining the most common compliance mistakes treatment facilities make on social media and how to avoid them.


Don’t Navigate These Risks Alone

Let our healthcare social media experts handle your ads, content, or both. We’ll keep you compliant while driving real patient growth.

Ads Only

Let us handle your advertising while you manage content in-house. We’ll ensure compliance and maximize conversions.


Get Ads Strategy


Full Service

Complete social media management and advertising. Focus on patient care while we handle your entire digital presence.

Get Full Strategy


Ready to Get Started?

We’ll create a custom pre-strategy mockup for your facility before we even meet. See exactly how we’d approach your social media growth.
📱 Visit: yourcompany.com ✉️ Email: hello@yourcompany.com
Request Strategy Mockup
Schedule Video Call

No obligation. See our approach before you commit.