Social Media Management for Substance Use Disorder Recovery
Social Media Solutions
Build trust and grow your substance use disorder recovery practice with HIPAA-compliant social media management and advertising
Why Social Media is Critical for Treatment Facilities
Your potential patients and their families are researching treatment options online. Here’s why your facility needs to be visible and trustworthy on social platforms
Build Trust Before Crisis
Families research facilities long before they need treatment. Consistent, educational social media presence builds familiarity and trust, making your facility the obvious choice when crisis hits.
Cost-Effective Patient Acquisition
Social media delivers higher ROI than traditional marketing. Reach more families for less cost while building genuine relationships that convert to admissions.
Establish Clinical Authority
Share evidence-based treatment approaches, success stories, and expert insights. Position your clinical team as the trusted experts families turn to for guidance and treatment.
Reduce Stigma & Barriers
Humanize addiction treatment through patient success stories, staff introductions, and behind-the-scenes content. Make seeking help feel approachable rather than intimidating.
Reach Families in Crisis
When someone is searching for immediate help at 2 AM, your social media content and ads can be the bridge between desperation and hope. Be visible when it matters most.
Support Long-Term Recovery
Continue engaging alumni and families with ongoing support content, relapse prevention tips, and community connection opportunities that strengthen your treatment outcomes.
Social Media Management
Professional content creation and community management to build your practice’s reputation and patient trust
Essential
$1,500/month
Perfect for practices establishing their social media presence
2 professionally crafted posts per month
Content calendar planning
Basic analytics and reporting
HIPAA-compliant messaging
Quarterly strategy calls
Growth
$2,900/month
Ideal for practices ready to scale patient acquisition
4 professionally crafted posts per month
Analytics and custom reporting
Community engagement management
Monthly strategy calls
Complete
$4,200/month
Comprehensive digital patient engagement solution
6-8 professionally crafted posts per month
Automated communications
Custom analytics and ROI reporting
Reputation management
Crisis communication support
Content Add-Ons
Video Content Creation
$700-$2,000 per video
Podcast Interview & Clips
$1,000-$2,000 per episode
Video Repurposing
$60-$150 per clip
Strategic Advertising Across Platforms
Each social media platform reaches different audiences at different stages of their treatment journey. Here’s how we leverage each platform’s unique strengths
Facebook Advertising
Reach families researching treatment options
Detailed Targeting: Age, location, interests, and life events
Family Decision-Makers: Parents and spouses actively seeking help
Educational Content: Long-form posts and video testimonials
Support Groups: Engage with addiction recovery communities
Cost-Effective: Lower cost-per-click for healthcare content
Instagram Advertising
Connect with younger demographics and visual storytelling
Visual Impact: Showcase facility, activities, and recovery journey
Story Features: Behind-the-scenes content builds trust
Younger Audience: Reach 18-34 year-olds seeking treatment
Influencer Partnerships: Recovery advocates and alumni stories
High Engagement: Comments and DMs create personal connections
LinkedIn Advertising
Reach professionals and employee assistance programs
Professional Audience: HR managers and benefits coordinators
EAP Partnerships: Connect with employee assistance programs
Executive Outreach: Target decision-makers for family members
Thought Leadership: Position clinical staff as industry experts
B2B Opportunities: Corporate wellness and referral partnerships
Additional Platforms We Manage:
Pinterest Campaigns
Excellent for wellness-focused content and reaching people in the research phase of their healthcare journey.
TikTok Advertising
Reaching younger demographics and family members researching treatment options. Highly effective for educational content and awareness campaigns.
YouTube Advertising
Video campaigns that build trust through educational content and patient testimonials, with strong ROI for treatment centers.
Reddit Advertising
Targeted community engagement for specialized treatment programs and reaching specific demographic groups.
Discord Marketing
Community building and support group engagement for ongoing patient relationships and family education.
Spotify Advertising
Audio campaigns reaching specific demographics during personal listening times, particularly effective for mental health and wellness messaging.
WhatsApp Business Marketing
Direct patient communication and family support services, especially valuable for facilities serving diverse communities with high WhatsApp usage.
Snapchat Advertising
Targeting younger demographics and family members, with strong local targeting capabilities for geographic-specific campaigns.
Emerging Platforms
As new social media platforms gain traction in healthcare marketing, we evaluate and test opportunities that make sense for your facility.
When We Recommend Additional Platforms:
- Your primary demographics are active on these platforms
- You have specific content that performs well in these formats
- Your competitors aren’t yet utilizing these opportunities
- Your current campaigns have maximized results on core platforms
Interested in exploring additional platform opportunities?
Contact us to discuss which emerging platforms might benefit your specific facility and patient demographics.
Social Media Advertising Starter Packages
Targeted ad campaigns with custom landing pages to maximize conversions and patient acquisition
Essential Ads
$2,800/month
Get started with targeted advertising
$500-$1,000 monthly ad spend
Professional ad management
Standard monthly reporting
Setup fee: $600
Growth Ads
$4,600/month
Scale your patient acquisition with advanced targeting
$1,000-$3,000 monthly ad spend
Professional ad management
Custom HIPAA-compliant landing page
Advanced analytics & custom reporting
A/B testing and optimization
Setup fee: $600
Premium Ads
$8,800/month
Maximum reach and sophisticated campaign management
$3,000-$10,000 monthly ad spend
Professional ad management
Custom HIPAA-compliant landing page
Advanced analytics & custom reporting
Multi-platform campaigns
Dedicated account management
Setup fee: $1200
These are Starter Examples
– Actual Investment Varies by Strategy
The packages above represent starting examples for single-platform campaigns.
Your actual investment will depend on several key factors:
Platform Selections
- Single platform (Facebook OR Instagram OR LinkedIn)
- Multi-platform coordination (2-3 platforms working together)
- Comprehensive coverage (4+ platforms for maximum reach)
Market Factors
- Your city’s demographics and competition levels
- Geographic radius and population density
- Local advertising costs and market saturation
- Seasonal patient flow patterns
Scalability Options
Successful campaigns can scale well beyond these starting budgets as we identify what works best for your facility and expand into new audiences and platforms.
Custom Strategy & Optimization
Personalized Quotes Available
Every facility has unique needs, target demographics, and budget considerations. We provide custom proposals based on your specific goals and market conditions.
Quarterly Performance Reviews Included
Campaigns are optimized monthly and reports are sent every quarter.
- Return on investment analysis
- Patient acquisition cost tracking
- Seasonal adjustments and goal refinement
- Platform performance and budget reallocation
Optional Landing Page Creation
Available as an add-on service for any social media campaign
Custom landing pages paired with your ads deliver significantly better results than directing traffic to your homepage or general website pages.
Custom Landing Page Benefits:
📈 Higher Conversion Rates
Custom landing pages convert 2-3x better than homepage traffic by delivering exactly what your ad promised.
💰 Lower Cost-Per-Click
Improved Quality Scores from ad-to-page message matching reduce your advertising costs.
🎯 Focused Messaging Impact
Eliminate distractions and guide visitors toward one clear action: calling your facility.
Better Campaign Performance
- Reduced cost-per-conversion
- Improved Quality Scores across platforms
- Higher patient inquiry rates
- Better return on ad spend
Perfect for: Facilities promoting specific programs, or wanting maximum ROI from their social media advertising investment.
Landing page creation available for all social media advertising packages. Contact us to discuss custom landing page options for your campaigns.
Healthcare Social Media Expertise You Can Trust
Managing social media for addiction treatment facilities requires specialized knowledge. Here’s why we’re uniquely positioned to help you succeed while staying compliant
Healthcare-First Approach
HIPAA Expertise: Built-in compliance for all patient communications
Medical Marketing: Understand FDA, FTC,
Ethical Standards: Navigate sensitive addiction treatment messaging
Crisis Communication: Handle negative reviews and emergency situations
Compliance Protection
Legal Review Process: All content reviewed by compliance specialists
Platform Policy Expertise: Avoid ad account bans and policy violations
Documentation Standards: Maintain records for regulatory compliance
Staff Training: Educate your team on social media best practices
Risk Mitigation: Proactive monitoring and quick response protocols
Addiction Treatment Focus
Industry Knowledge: Deep understanding of treatment modalities and outcomes
Sensitive Messaging: Respectful approach to addiction and mental health topics
Family Dynamics: Content that speaks to concerned family members
Recovery Community: Authentic engagement with alumni and supporters
Clinical Credibility: Position your staff as trusted treatment experts
The Difference: Healthcare Marketing Specialists
Generic social media agencies don’t understand the unique challenges of healthcare marketing. We’ve spent years mastering the intersection of effective marketing and strict compliance requirements. Your facility’s reputation and legal standing are too important to trust to generalists.
Why Choose Our Social Media Services
HIPAA Compliance Built-In
All content, messaging, and patient communications meet healthcare privacy requirements from day one.
Patient-Focused Content
Educational, trust-building content that positions your practice as the expert choice in your community.
Proven ROI
Our strategies consistently drive patient inquiries and appointments, not just likes and follows.
Healthcare Expertise
We understand the unique challenges of marketing medical services, from compliance to patient sensitivities.
Ready to Build Trust Through Social Media?
Healthcare social media isn’t just about posting—it’s about building relationships with potential patients before they need your services. Let’s discuss which package fits your practice’s goals and budget.
Critical Compliance Warning
Social media marketing for addiction treatment facilities is full of legal landmines. One wrong post could result in account bans, or regulatory / compliance issues.
Account Ban Risks
- Facebook/Instagram ads rejected for healthcare violations
- Google Ads suspension for addiction treatment policy violations
- LinkedIn restrictions on healthcare advertising claims
- TikTok content removal for medical misinformation
Legal Compliance Issues
- HIPAA violations in patient testimonials or photos
- FTC violations for unsubstantiated treatment claims
- FDA warnings for unapproved treatment promotion
Learn How to Avoid These Mistakes
Don’t learn these lessons the hard way. We’re teaching a comprehensive course on compliant social media marketing for addiction treatment facilities.
“Social Media Compliance for Treatment Centers”
A step-by-step guide to building effective social media campaigns while avoiding legal pitfalls and platform violations.
Get Course Details – available soon, sign up for wait list
Don’t Risk Your Facility’s Reputation
Read our comprehensive blog post outlining the most common compliance mistakes treatment facilities make on social media and how to avoid them.
Don’t Navigate These Risks Alone
Let our healthcare social media experts handle your ads, content, or both. We’ll keep you compliant while driving real patient growth
Ads Only
Let us handle your advertising campaigns while you manage content creation in-house. We’ll ensure compliance and maximize patient conversions.
Complete Solution
Full social media management AND advertising. Focus on patient care while we handle your entire digital presence.
Ready to Get Started?
We’ll create a custom pre-strategy mockup for your facility before we even meet. See exactly how we’d approach your social media growth.
Schedule a video call, email or text / phone chat
Get Started
