Different facility types compete for entirely different search terms. Use this tool to see which keywords belong to your level of care — and which ones serve a different audience.
United States only
Monthly search volumes
Google search data
This is interactive. Tap any level of care above to filter the keyword list — the data changes with each selection.
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Detox facilities have the largest exclusive keyword pool (27 terms, ~73K/mo) plus 29 terms shared with residential programs. Facilities offering only detox should deprioritize "residential treatment," "inpatient rehab," and all IOP/PHP terms. Key exclusives: every "detox near me" variant, "same day detox," "immediate detox admission," and all substance-specific detox terms (fentanyl, opioid, benzo, meth, xanax).
Residential / inpatient programs share the broad "drug rehab" and "rehab near me" space with detox facilities, but own "inpatient rehab," "residential treatment," and "residential drug rehab" exclusively. Luxury and executive rehab terms live almost entirely in this bucket. Pure residential programs (no in-house detox) can still target detox+residential shared terms but will lose to full-continuum facilities.
PHP / Partial Hospitalization has just 5 exclusive terms, but "partial hospitalization program" alone is 8,100 searches/month. PHP shares "outpatient rehab" and "outpatient addiction treatment" with IOP. Facilities offering PHP without IOP should still target the shared terms — PHP is frequently the entry point into outpatient care.
IOP / Intensive Outpatient owns its territory clearly — "intensive outpatient program," "iop program," and "iop near me" combined are ~28K/mo and exclusively IOP-relevant. An IOP-only facility has no reason to target detox or residential terms; those searchers are looking for a different level of care. "Virtual IOP" and "evening IOP" are emerging terms with lower competition.
MAT / Medication-Assisted Treatment operates in an entirely separate search ecosystem. Suboxone, methadone, and vivitrol terms have no overlap with detox or residential searches — people searching these have a specific clinical need. A suboxone clinic targeting "rehab near me" is wasting budget. Conversely, a residential program ignoring MAT terms is missing a high-intent adjacent audience.
Universal keywords are the foundation every facility type should compete for regardless of LOC. They include broad addiction treatment queries, family-support searches, insurance-match queries, and awareness-stage terms like "how to stop drinking." These serve top-of-funnel content and brand visibility across the full care continuum.